Posts Tagged “The News”

Resume of Martin C. Boire

MARTIN C. BOIRE

Born September 19, 1955, Washington, D.C.

Married: Janet Boire

Kids: Mr. Christopher Boire, Mr. Michael Boire, Ms. Spenser Boire

Religion: Christian. Raised Episcopal, left due to lack of meaning, also attended Baptist and Church of Christ. Janet raised Catholic. Presently with kids most often attend Crossroads Baptist Church, and occasionally Prince of Peace Catholic Church, and St. James Episcopal Church. Also occasionally do “Daddy Church” at home.

Several Business And Other Activities

  • Have worked since age fourteen. Started as clean-up boy at Taco Bell in Daytona Beach. Worked full time as bag-boy and stock boy at Kash n’ Karry in Tampa through last two years of high school and during undergraduate college. Also pumped gas for Zayre, stocked bread for Wonder Bread, and helped remodel houses during last two years of high school, making about $10,000 to $15,000 a year.
  • Operate several family businesses.
  • Developed five golf-course subdivisions at LPGA International in Daytona Beach, Florida, late 1990s. This was a major multi-million project. Brick streets. Gas lighting, etc. Lots ranged from $25,000 to $175,000. First homes built by builders valued from $450,000 to $690,000.
  • Appointed by Governor Robert Martinez to the East Central Florida Regional Planning Council, September 1987 to December 1990, as representative for Volusia County, Florida. Duties were the review and approval of Developments of Regional Impact (DRIs) throughout East Central Florida.
  • Founder of the FSU Journal of Land Use & Environmental Law in 1993. Elected first Editor in Chief, 1983 to 1984. This was a major project. This was solely Boire’s initiative while a law student, without any organizational or financial help from the College of Law. Raised all funds. Performed all organization. Established network of financial supporters throughout Florida. Created system of Patrons ($1,000+ year), Benefactors ($500-$999 year) and Contributors ($50-$499 year), who are listed and honored on inside leaf of each Journal Issue. This system endures to this day. Organized and coordinated thirty law students as first staff. First 200-page issue cited by United States Supreme Court, a rare event. Two years after Boire’s management and founding of the Journal, it was made an official publication of FSU. It is still in publication.
  • Helped develop several patents and trademarks for Boire family businesses.
  • Former Developer and 60% owner of LionsPaw at LPGA International, Daytona Beach, Florida, a 750 lot subdivision within this major destination golf resort community (about 200 lots developed by 1998). First homes built value from $450,000 to $690,000. Preconstruction subdivision lot sales of over $1,000,000.
  • Consultant in a number of areas such as: Comprehensive business venture, deal and investment analysis; New venture documents, contracts, negotiation; Design, and launching; Business team assemblage and oversight; Business plans — basic and complex; international trade — business and legal aspects; Spreadsheet and financial models and projections; Contract negotiation to comprehensively cover and protect business transactions; Coordination, and launching of complex business ventures, projects, and programs; Problem solving and identification of alternative solutions to problems.
  • Member, Rotary International, Ormond by the Sea, circa 1985 to circa 1988.
  • Elected Member, Project Review Committee, East Central Florida Regional Planning Council, July 20, 1988 until resigned on July 18, 1990. This committee did the detail work on DRIs (water, sewer, transportation, etc.) throughout East Central Florida and recommended approval or not to the entire Council. Elected Member, Bylaws Review Committee, East Central Florida Regional Planning Council, 1988 to July 20, 1988 to December 1990. Re-wrote entire Florida Administrative Code Rule structuring the East Central Florida Regional Planning Council, the Project Review Committee, and their review processes and procedures. Elected Chairman, Bylaws Review Committee, East Central Florida Regional Planning Council, 1988 to February 21, 1990 to December 1990. Additional changes Florida Administrative Code Rule struc­turing Council, its review process, and its procedure.
  • Lecturer to the Florida Society of Dentistry for Children on pre-Columbian Meso-American cultures at its November 1980 dental convention in Mexico City.

Personality and Character Traits

Work to identify alternative solutions to problems; value honesty and loyalty in others self-starting, self-motivated, self-sustaining; self-rewarding; consensus builder; team player; reputed to have decent sense of humor; fairly upbeat and positive; good leader; good follower; non-volatile; team brainstorming and group-think sessions to find solutions to complex problems; preferred leadership method is teamwork with consensus building and decision making; fertile, over-active imagination; inventive; curious; patient and diplomatic; trustworthy, loyal; courteous; basic sense of right and wrong and ability to follow it through; put in whatever work it takes to get the job done on the necessary schedule; driven to try and perceive and anticipate upcoming societal changes; believe in Right, and hate Wrong.

Sundry Subjects

  • Moderate Spanish ability. Moderate French ability.
  • Comprehensive creation, organization, and launching of complex projects, anticipating variables and factors and making them part of plan.
  • Enjoy creating, coordinating, and launching vast complex ventures, projects, and programs.
  • Enjoy taking huge concepts, and developing them and implementing them at the action level.
  • Function well in emergency and urgent situations such as entering and removing couple from burning car, treating gunshot victim, moderate surgery on self in desert, handling of broken limbs in mountains, and once chased down a fugitive in lengthy foot pursuit while deputized, and the like.
  • Develop consensus among disagreeing people and show them what interests they have in common in order to forge a common plan and proceed on it to a successful business conclusion.
  • Well experienced in cutting and negotiating multi-million dollar business deals for self and others. Team brainstorming and group-think sessions to find solutions to complex problems.

Interest-Pursuits-Adventures

  • Extremely interested in wife and best friend Janet; instilling proper values, determination, and problem-solving skills in children; working with kids on languages; games and sports with kids; travel within and without United States; reading new things and re-reading old things; ideas; socio-political theory; snow skiing; water skiing.
  • Scuba diving (certified open water); target shooting (NRA Sharpshooter Bar 4); Karate (brown belt, Yoshoki; blue belt, Wado-Ru); backpacking (have hiked large portions of Appalachian Trail and Flori­da Trail in 60-mile stretches); backpacking in New Mexico mountains for 10 days; kayaking French Broad River in North Carolina and a river in Provenance in France.
  • Lengthy solo adventuring several times in Peru, Andes, Amazon jungle, Ecuador, Columbia, the Yucatan, and Mexican desert. Train wrecks, floods, buses off cliffs, altercations with assailants and knives, interaction with military leaders, staying with locals, plane wrecks.
  • Several months’ solo residence in England and Scotland. Lengthy travel with Swedish friends along Sweden’s East coast, and moderate time in Denmark.
  • Numerous business trips in Switzerland and travel throughout with Swiss friends and colleagues.
  • Lengthy stays and travel throughout Germany with German friends and colleagues.
  • Extensive travel within the United States.
  • Family periodically travels to Tremblant, Canada for Christmas skiing, and to New York, and other US venues.
  • Family traded home with family in Paris and stayed Summer in Paris, and two weeks living in Switzerland and hiking the Alps.
  • Family travels to study Mexican desert Mayan ruins.

Bar Admissions

Member, The Florida Bar. Admitted, United States District Court (Federal) Middle District of Florida.

Legal Positions and Activities

  • Attorney for City of DeLand, Florida, Code Enforcement Board, 1985 to 1995. Charged them $50 hour because it was a matter of pubic service.
  • Interim City Attorney, City of DeLand, Florida, 1988 to 1989. Charged them $50 hour as a matter of pubic service.
  • Attorney, Martin C. Boire, P.A., Daytona Beach and DeLand, 1990 to 2005.
  • Occasional adjunct professor of Environmental Law at DBCC early 90’s. Course includes among other things: Florida Wetlands law, land use, aspects of administrative law, NEPA, Environmental Impact Statements, RCRA, CERCLA, the Clean Water Act, The Clean Air Act, Endangered Species Act, local land development permitting.
  • Unrestricted Agent, Attorney’s Title Insurance Fund, Inc., authorized to issue land title insurance policies up to $1,000,000.00, and up to any amount with approval, 1990 - 2003.
  • Member, Committee on Governmental Regulation of Land Use of the Real Property, Probate and Trust Law Section of The Florida Bar for several years.
  • Member and Chairman, Advisory Board to the Journal of Land Use & Environmental Law, published by The Florida State University College of Law, 1984 to present.
  • Member, Environmental and Land Use Section of The Florida Bar for several years.

Graduate Education

  • Vanderbilt University, Nashville, Tennessee. Master of Arts, Political Theory, 1985.

Honors

  • Vanderbilt Ph.D. program. Vanderbilt University Graduate Fellowship for Ph.D. program in Political Theory. Two of these fully paid Fellowships were awarded to entering graduate students each year. Paid 100% of tuition, housing, health insurance, and $500 cash.
  • Undergraduate Education The University of South Florida, Tampa, Florida. Bachelor of Arts, English, Political Science (double major), 1980. Minor in humanities. 3.999 GPA. Additionally audited numerous classes. On a number of occasions was requested to lecture undergraduate class on particular subject.

Activities & Honors

  • Intern, Commissioner Jan Platt, Hillsborough County Board of County Commis­sioners, 1979.
  • Phi Kappa Phi (national interdisciplinary honor society), sole Junior member selected from College of Arts and Letters, 1978. Awarded book scholarship, 1978.
  • Pi Sigma Alpha (national political science honor society), elected to membership in 1979, President, 1980.

Legal Education

  • Florida State University College of Law, Tallahassee, Florida. Juris Doctorate, April 1984. On several occasions was given opportunity to lecture class on particular subject.
  • St. Edmund Hall, Oxford University, Oxford, England. Courses, 1982.
  • Vanderbilt University College of Law, Nashville, Tennessee. Courses, 1981.

Activities, Services, Honors

  • Law Revue, 1982, 1983, 1984 (note: not “review”, this is very important). Established and directed an annual evening 2-hour show of legal and law school related humor and skits by students and faculty. Videotapes of each annual show are retained in the law school library collection. Our skit (Greg Parker and Martin Boire) was The Law Revue Evening News with “Mort Feaser” and “Bill Attainder”.
  • Law Student Directory. Initiated and published the College’s first annual photographic student direc­tory. This was in the pre-digital era, when it was all real photos, and all cut and paste for offset printing. College of Law now continues the directory each year.
  • Student Defense Representative. Prevailed in all but one assigned cases within the University Judicial System, 1982 to 1983. This is a Florida State University program for College of Laws students in which offenses by FSU students on campus are administered.
  • University Prosecutor. Prosecuted cases in the University Judicial System. August 1983 to November 1983. Prevailed in all assigned cases. This is a Florida State University program for College of Laws students in which offenses by FSU students on campus are administered.
  • Founded the FSU Journal of Land Use & Environmental Law. This was a major project. Founder and first elected Editor in Chief, 1983 to 1984. This was solely Boire’s initiative while law student, without any organizational or financial help from dean of college of law. First issue cited by United States Supreme Court (very rare).First issue was full issue about 200 pages in length.Organized and conducted writing contest to select from Journal members and editorial board from law student body. Organized and coordinated thirty law students as first staff. Organized faculty support to overcome law school’s dean’s opposition to establishing Journal. Two years after management and founding of the Journal, it was made and official publication of FSU. The Spring 2004 issue, saw the twentieth year of the Journal’s success. Journal remains a preeminent land use and environmental law legal publication. Average issue length is 175 pages, and based on it the College has made environmental and land use law a special focus of it curriculum and reputation. Raised all necessary funds to establish Journal by phone and mail from law firms around Florida and Florida Bar. Many still support it today. Designed framework to survive graduation and departure. Journal has had continuous twenty years publication and circulation throughout United States since founding. Selected office equipment and swapped advertising in Journal to get it for free (no other law review had ever run advertising; many have followed this example and do now). Maneuvered Journal into office space within College of Law through help of Janitor and University rule that empty space must be given the a requesting organization. Selected and purchased computer systems for memberships and drafting and editing articles for publication. Solicited scholarly articles for first issue from all over United States law schools and planning and zoning departments. Designed cover of Journal, color, layout, etc. Bid out and selected printing company. Negotiated printing contracts. Implemented what was at that time very advanced (today routine) date transmission over phone lines from our computer direct into out-of-state print shop’ computer and difficulties back then of non-standardization of computer languages ands protocols and undependable wire phone lines. Successfully managed Journal for 1½ years. Increased subscriber base, and revenue. Established network of financial supporters throughout Florida. Managed and created system of Patrons ($1,000+ year), Benefactors ($500-$999 year) and Contributors($50-$499 year), who are listed and honored on inside leaf of each Journal Issue according to have much they contributed. This system endures to this day. By use of innovative planning and efforts of student founder, the Journal was established and run without cost to the FSU College of Law.
  • Student Bar Association. President, Spring 1983. Third-year Representative, Summer and Fall, 1983.
  • College of Law Faculty Selection (hiring) Committee. Full voting member, 1982 to 1983. Only law student ever sent (at least as of that date) to AALS faculty hiring conference with hiring committee by law school faculty to interview and select new law school professors.
  • College of Law Admissions committee. Full voting member, 1982 to 1983. This committee selected those applicants who would be admitted as students to law school. Student Bar Association Alumni Association Liaison Committee, 1983 to 1984.
  • Alumni Association Five-Year Plan Committee consultant, at request of Chairman, Ken Conner, Esquire, 1983.
  • Oxford Law Program. St. Edmund Hall, Oxford, England, Summer 1982. Wrote and compiled comprehensive Policy, Procedure and Information Manual manual for the Student Bar Association Executive Board.
  • Journal Articles of Association. Drafted original Articles of Association of the Journal of Land Use and Environmental Law. Student Bar Association Constitution. Co-authored Student Bar Association Constitution in 1983. Recipient of 1984 College of Law Alumni Association Student Service Award.

Legal Publications

  • Stanford Journal of International Law. Major eighty page Article. Boire, “Terrorism Reconsidered as Punishment: Toward and Evaluation of the Acceptability of Terrorism as a Method of Societal Change or Maintenance,” 20 Stanford Journal of International Law 401-484 (Spring 1984). Journal of Land Use and Environmental Law. Large thirty page article. Anonymously co-authored (with Al Frith, Esquire) “Development of Regional Impact Process, Practice and Procedure,” 1 Journal of Environmental Law 71-104 (1985). Boire elected to co-author anonymously because was first issue and was Editor-in-Chief.
  • Legal Economics. Boire, “Time Wise,” Legal Economics, 32-35 July/August 1985) (magazine of the American Bar Association). Economics and Management of Law Practice Section Newsletter.
  • Boire, “Time Wise,” 2 Economics and Management of Law Practice Section Newsletter 1-5 (March 1984) (newsletter of Economics and Management of Law Practice Section Newsletter of the American Bar Association).

Non-legal Publications.

  • Vanderbilt Poetry Review. Boire, “Untitled,” 6 Vanderbilt Poetry Review 24 (1981).
  • Numerous commentaries, guest columns, articles and interviews in the Daytona Beach News Journal, the DeLand Sun News, and the Orlando Sentinel.
  • The Orlando Sentinel. Boire, “Freedom the true hostage in hijacking,” The Orlando Sentinel, June 23, 1985, G-4.
  • Guest Commentary for Sentinel on the TWA Flight 847 hostage situation. Some Articles And Publication About or Citing Boire FSU Law. Barlow, “Following the Dream.” FSU Law magazine. 10-11. (Winter, 1996).
  • Author of article discusses how “Martin Boire has built on skills he developed as an FSU law student in the early 1980’s to build innovative neighborhoods in the Daytona Beach area” and how “Boire sees the return of multi-generational families under one roof as a ‘reality of modern day life’; LionsPaw homes will accommodate aging parents and returning children as well as guests.” Daytona Beach News Journal.
  • Murray, “No Workplace Like Home.” Daytona Beach News Journal. Sunday, July 14, 1996, Section F, Page 1-2. Author discusses zoning for home offices changing with the times, and “special zoning rules, written by the developer, Martin Boire, introduce an option not yet permitted anywhere else in the city.”
  • Volusia Review. Parente, “Book inspires $50M. dream.” Volusia Review, Vol 120, No. 28, Monday, July 10, 1995. Author discusses unique LionsPaw community plan. Daytona Beach Sunday News Journal. “Lawyer: Hostage Retaliation Could Damage View of U.S.” July 7, 1985.
  • Interviewer’s article regarding the 39 American’s being held hostage on TWA jet in Beirut by terrorists. Quotes Boire “People of other nations have always looked to the U.S. as a symbol of justice, of what is right and good” and commending media that “you heard very little about who the hijackers were or their personal backgrounds, which is good, given terrorist’s desire for attention.”

Mistakes and Errors

  • Not emphasized here of course, but like everyone who’s done anything, a sufficient supply is available from which a great deal has been learned.

Land Development Knowledge and Experience.

  • Developer of initial housing component at LPGA International golf course community in Daytona Beach, Florida.
  • Project Manager of multi-million dollar project from inception to up and running status, then turned management over to a management company. Created idea, concept plan, community flavor, and all development plans, tightly controlled the planning and architectural elements, including. Raised and organized capital. Constructed some solid brick neighborhood streets. Preparation of detailed Business Plan for project. Preparation and maintenance of detailed multi-phase, multi-sheet economic modeling of multiphase project on Excel spreadsheets.
  • Wrote and negotiated extensively unique cutting-edge neo-traditional zoning ordinance and first Planned Master Development Agreement used in the City of Daytona Beach.
  • Wrote and negotiated sophisticated planning documents and homeowner declarations providing for work-at-home (home office with employee and customer trips to homes) zoning, garage apartments, guest cottages for intergenerational living at home.
  • Home Office Zoning. Thought up, created and implemented cutting-edge work at home zoning ordinance and restrictive covenants. Allows office in home with employee and three client trips per day. Regulates business type, signage and parking to preserve neighborhood flavor while eliminating commuting and reducing transportation loads (because most cities won’t let a client come to a home office). Hope to encourage artists, dancers, and piano teachers within neighborhood to offer lessons in their home to neighborhood kids.
  • Garage Apartments. Thought up, created and implemented zoning and restrictive convents for special types of garage apartments. Encourages construction of garage apartments as self contained living units with second kitchen permitted in order to fulfill societal need of multi-generational family living as population ages, affordable housing, older kids return home, aged parents live with children instead of in nursing homes, or college student need inexpensive place to live, all of which add up to a more interesting, healthy mix of life patterns and activities and people to interact with in a neighborhood. Make it more of a true community instead of a collection of homes.
  • Guest Cottages. Thought up, created and implemented zoning and restrictive convents for Guest Cottages. Fulfill same need as Garage Apartment, or home office, but as a stand alone structure. Nice for friends and relatives who come to visit, and for art studios and hobby shop.
  • System of mini-parks throughout community to provide lots of different places to stop and rest or play when out for a walk.
  • Periodic water drinking fountains here and there for when jogging, making community truly livable and serviceable
  • Performed all permitting at the St. Johns River Water Management District and the Army Corps of Engineers, as well as with the City of Daytona Beach Planning Department, Engineering Department, and Building and Zoning Department.
  • Handled all presentations before the City Planning and Zoning Board, and the City Commission. Performed all LionsPaw community design and layout.
  • Handled reuse water system, potable water system, sanitary sewer.
  • Designed and installed gas street light system, unique lineal “Parkwalk” system along roadside (moving 7’ sidewalk 15 feet back of curb with park-like landscaping buffering it), entry monuments, mood and feel.
  • Wrote advertising literature and created theme of resort community.
  • Conducted innumerable group meetings and follow-ups with Sheriff’s office, police department, 911 management agency, postmaster, Daytona Beach Police, EVAC ambulance, and other agencies to coordination road naming system compatible with all of their needs. Knowledgeable about flood zones and stormwater problems.
  • Produced high quality comprehensive covenants and restriction for triple-layer homeowner associations: master association, community, and neighborhoods levels.
  • Organized homeowners associations.
  • Contracts between developer and home builder, real estate broker, sales persons, subdivision improvement contractors, city, sub-developers, bulk land sales, volume builder program, custom builder program, developer and governmental entities.
  • Subdivision contracts with City, subdivision performance bonds, utility extension agreements with City.
  • Handled zoning, and state and federal permitting.
  • Created and administered multimillion dollar construction budget, supervised subdivision construction and brought in on budget.
  • Planned a small neo-traditional neighborhood component involving live-over retail shops.
  • Broad based knowledge of smart house and other futuristic technologies; comprehensive technical knowledge of building and subdivision planning and construction including civil engineering, potable water systems, re-use water systems, road design and construction, lighting systems, CATV, phone, natural gas, financing, sales, etc.
  • Created thematic street names. (Arika, Festiva, Jubilee, Captiva, LionsPaw Grand, Acclaim, VII Nobles, Veranda).
  • Selected and employed architectural content cast metal street poles, paddles, and signage.
  • Installed cast metal Howard four-faced street clock as thematic element.
  • Provided for interesting participatory fruit trees, editable plants in the neighborhood Provided for a hummingbird and butterfly enhancement program.
  • Provided for a garden club to enable residents to interact and do things together for the whole community.
  • Created neighborhood “Decosections” (brick street intersections with large pictures made of brick, Florida birds, flowers, etc.) to add pleasant aspect to streets as move through the neighborhood. Established marketing program.
  • Substantial knowledge of civil engineering; and community planning.
  • Knowledge of practical problems that arise in industry gives rise to ability to preemptively draft to address them in contracts. Knows what works and what doesn’t, what it takes to drive a deal through to conclusion.
  • Practical knowledge of water plants and waste water treatment plants.
  • Prepared land sales contracts with sub-developers, partnership agreements, addressing business and legal aspects of deals Knowledgeable about engineering testing and certification Demographic data analysis; trend projection; market study interpretation
  • Negotiated and wrote Daytona’s first Planned Master Development Agreement.
  • Local zoning and land use planning.
  • Comprehensive plan process and amendment process.
  • Local subdivision regulations and changing them to meet the development’s needs
  • Good governmental relations as have worked for government periodically and was governmental appointee.
  • Skilled at presentations to public bodies.
  • Good graphic arts and presentation ability.

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Or, A checklist for manipulating your readers.By Martin C Boire
www.TruthForUs.Com
Winter, 2005If you write news, or broadcast radio or TV news, here is a short guide book to manipulating your audience.

If you read news articles, or listen to radio or TV news, here is a list of things you might watch and listen for to avoid being manipulated.

First, the general rules:

  • Portray yourself as an innocent middleman, carrying messages selected, written, and sent by outsiders. You are not a player. You are neutral. Conceal you personal views. Don’t brand yourself. Portray yourself as the neutral guy it the middle, the helper, just funneling news through the system, You are objective.
  • In truth you are the gatekeeper. You are the filter. You decide what gets through and what does not. You are subject to no law or binding code that determines how you must select the news (like “all must get through” or “both sides must be equally reported” or “none gets through”). You are part of the entrenched apparatus that owns and controls the means by which news and events are communicated to everyone.
  • AND — If someone challenges your neutrality or suggests that you are manipulating the news, cry foul and counter-attack that they are killing the messenger just because they don’t like the message. Attack them; do not examine their message. Reassert that you are objective, that you are a neutral transport company, that you do not edit, or selectively report.

Example: Michael Moran, Columnist, MSNBC “Media takes heat from administration over Iraq ; When the going gets tough, the messenger gets shot.”

Second, your tactics:

Appear the Hero. Report that you “obtained” or that you “discovered” a secret military report. Don’t say that it was given to you by someone, or that the government gave it to you. This creates the impression that you dug in or snuck in and got something that was being concealed from the public. It makes you sound like the savior, and the government the opponent at whom we all need to be digging to get at the truth it would otherwise conceal from you.

Example: 5-4-03 CNN radio news: “A secret military report “OBTAINED” by CNN reveals Iraqi prisoner abuse.

Paraphrase the Opposition. Paraphrase what the guy you don’t like says. Then play an actual sound clip of someone advocating the position you do like. That is, if you like one political candidate and not the other, show your guy, and simply quote or paraphrase the guy you don’t.

Cast Doubt. If you don’t generally support the US government or military and they say something, refer to it as a “claim”, or something that their spokesman “says”, and use the intonation of your voice to cast it as something that is questionable, not credible, or requires proof. If the enemy or other side says it, then simply state it matter of factly, with the tone of your voice giving the impression it is probably true and something that our US government or military needs to disprove.

Mince Your Words. If you support social programs use the following tactics when discussing them:

  • Do not report that the programs can take forever to show they will not work.
  • Allow the programs to have second and third funding without showing objective results.
  • Report them as successful all the way along, and if statistics show they are not, attack the methodology of the statistics, or say that it is too early to tell.
  • To resist a program designed to eliminate a social program, brand it a failure and ineffectual if it doesn’t succeed on the very first try, and report each little set back along the way. Report that some say it will be too costly. Report after the first year that program has brought no change. Do not report that the problems caused by the social program had been built up over years and make time to cure.
  • Appeal to pity by finding a single advocate or welfare recipient face to put on the screen crying that they don’t know what they’ll do, etcetera.

Word Games. When a political figure you don’t like sticks to his principals don’t refer to him in positive terms like “principled” or “sticking to his principals” or “steadfast”, “iron willed” or “determined”. Rather, use pejoratives such as “stubborn” or “inflexible,” “narrow-mined”, or “closed-minded.” Pick words that convey negative or doubtful meanings when describing an activity you don’t like.

  • Example: NPR 5-3-04, re the Iraqi Defense of Falluja “now being ‘cobbled together’ “(not assembled or built).
  • Example: Hillary Clinton in 2004 blamed Bush for being stubborn on Iraq and not changing his mind. Winston Churchill and Ronald Reagan were stubborn and unyielding too.

Steal The Bright Spots.If you don’t support the larger picture, then discredit any good moral boosting story which would help it by reporting as a equal counter-truth unsupported rumors that discredit it.

  • Example: The Jessica Lynch rescue was great. So report an Iraqi who says it was not really necessary. Don’t report the Iraqi lawyer who said he saw what was happening to her and risked his life to report it to us and lead us to her.
  • Example: Local Florida newspaper front page one week: “Operation Matador completed. Marines admit many got away”. May 2005.
  • Example: Local Florida newspaper front page another week: “Large airstrike kills 40 rebels. Militants, though, hit Baghdad hard.” May 2005.

Quagmire Storyline. When you don’t support a military action, undermine moral by reporting how bad the whole thing will be for America , and reporting all of the bad news and little of the good news. This will gradually cause the public to tire of being members of the losing team. When it undermines military action or foreign policy you don’t like, report the situation as a huge threatening intractable problem and a sure indicator of things certain to come. Cover it extensively. When the military solves the problem completely and successfully, report it as a footnote. Do not headline it as a huge success for the US in its efforts, as was done in WW2.

It Never Happened. When you don’t support a military action, and the commander in chief wants to address the nation about it, do not broadcast the speech. This will assure that he cannot use the bully pulpit to talk directly to the people who elected him, and that you control the message.

Example: 5-24-04 President Bush Iraq Speech at 8:00pm est. Then, so that it doesn’t look like you are doing what you are really doing use one of the following methods:

Method 1. Recap the President’s speech on your morning news with a very brief clip from it. Surround it with your own data so as to caste doubt in it. Use phrases like “the president tried to lay out an exit strategy. But….” See NBC morning news 5-25-04. Do not mention that as the official voice of America , with the constitutional power to actually DO something other than talk (he can kill people), his strategy IS in fact the exit strategy.

Method 2. Do not run clips from speech. Instead, restate it in your own words. Run clips from an interview with Secretary of State talking about the speech instead. Then run pre-speech poll numbers about war. See Good Morning America . 5-25-04 at 8:00 a.m.

Method 3. Do not air the speech. Do not run clips of speech. Do not run interviews or officials. Just air your own brief mention of it without any substantive details other than a speech occurred. Run bad more mews on bad stuff happening in Iraq .

Method 4. Do air the speech. The next night, run extensive 10 minute coverage of how President has “failed to stop the slide of public opinion.” Run fresh footage of an opposing Senator (Joseph Biden) railing about meeting with NATO allies in Europe (as though that would involve them more, when they had made their position perfectly clear). Run interviews talking about turning it over to the UN (as through they would want it or could even do it, and if so would still use our troops like they do everywhere (but don’t mention this fact)). Run interviews about how the President is talking about the future yet the present is on fire and failing. In short, do not run a speech where he explains his plan, and instead have your people tear his plan apart in case anyone managed to learn what his plan was through the grapevine. That will turn the speech into a non-event. See CBS and NBC evening News, 5-25-04 6:30 pm

Doubtful Dispersions. If you don’t support a government public safety announcement, or want to cause people to doubt the government’s ability in an area, place a unjustified counter-weight against the main point. When the CIA and FBI make a public warning about possible terrorist attacks based on their best available knowledge, you find anyone with a uniform such as a local police chief who quickly and without investigating or analyzing any of what led to the warning (or even being privy to the information) says that without any specifics that the announcement it is not helpful. Then place that as an equally weighted counter-point against the main announcement to cast it into conflict. The point is, whatever comes from the administration, cast doubt on it. Next, bring in political commentators to say that it is only announced for politics, not because these agencies want to protect us. Do not mention that your network earlier criticized the CIA and FBI for failing to connect up and share information that people might have been prevented the kind of attacks they are now warning us about.

Ex: CNN 5:00 pm 5-26-04 regarding the CIA and FBI making a public warning of possible attacks and the need to locate certain possible infiltrators in a time of war.

Loaded Lingo. Use loaded words or leading questions to cast doubt on the effectiveness of the efforts an administration you don’t like. In May 2002, the Homeland Security Department announced a possible security that threat and they were looking for seven individuals.

Example: ABC Evening News, 6:30pm 5-26-04: “despite all that has supposedly been done to tighten our borders….”

Freebie Counterbalance. When the candidate, camp, or cause you don’t favor organizes a large successful event which doesn’t even mention the opponent, contact the opponent, or opposing camp or cause for a statement. If you can’t reach them, report what their position is.

Example: On June 23, 2007 a large rally was held at the Veteran’s Memorial Park in Ocala for Rep. Charlie Dean who was running for the Florida Senate. Several hundred civilians and veterans attended, as Governor Charlie Crist. Central Florida 13, a CNN affiliate, covered the event. In their evening broadcast, they carefully labeled each civilians and as Republican activities, and concluded the news clip stating generally as follows: “Rep. Dean’s opponent is Ms. _____; we tried to reach her for comment [on what?] and could not; her position on the issues talked about at the rally are…” at which point they made a detailed statement of the opponents positions. A free, unearned, ride.

Assumptions and Evidence. Always question the facts and evidence of the camp or viewpoint you don’t like Do not question your assumptions or your camp. Proceed on assumptions when using information which denigrates the other camp or the viewpoint you don’t like. Require strict proof before proceeding with anything that could hurt your side or the viewpoint you like.

Example: Remember the debut of touch-screen voting machines in South Florida in 2004? Reporters obligatorily scrambled about to find one or two idiots in the crowd to whine about how they could not touch the screen correctly. They did not question their competency, and did not point out that most of the rest of the reasonable people could, and did not point out that under the law the test is whether a reasonable person could do so.

When it is something that will hurt your candidate or cause, you must to assure proper high quality journalism investigate it carefully, taking your time to have corroborating witnesses and proof beyond a reasonable doubt. Such as relying on one witness to reject the whole story.

Example: the total lack of interest by any of the major media in investigating what virtually all of John Kerry’s fellow soldiers and the Swift Boat Vets were saying about his true record.

When it is something that will help your candidate or cause, rush it to air without investigations or supporting facts. Simply report that a newspaper has reported it (as if reporting what a report has reported is news or first source), or rely on one witness to support the entire story.

Example: CBS reported as real a fake letter about President Bush and the Guard during the final days before the 2004 election.

Slanted Investigation. To trash a something you don’t like (such as a proposed tax change, or a proposed military activity):

  • Say you are going to conduct an investigate report on it.
  • Interview people or use guests who reflect your views
  • Use brief shots of suffering people, tied in some manner to the proposal.
  • Have the guests, or quote your guest, as using words like “wacky” or “scheme” or “doubtful.”
  • Avoid calling it a plan.
  • Avoid mentioning that it offers a study period, or a possibility of working.

Branding. Use branding to skew perceptions in the direction you would like. Label people with the brand you want associated with them. Do not label those you want to appear neutral or who you want to appear more normal, disinterested, objective, and more wisely listened to. Make the guy you are rooting for seem intelligent, and give the impression the other guy is dumb.

Example: covering a political event as people walk into a room. Certain news commentators will introduce certain among those entering as “conservative” or controversial. They do not introduce certain others as liberals, instead referring to them as “the distinguished Senator from…” or simply “the Senator from.”

Example: President Bush and John Kerry in 2004 race. In truth, both had same grades. Biased press gave the impression that Kerry was the intellectual and Bush the coat-tailing dullard.

Kid Gloves and Boxing Gloves. When you interviewing a guest whose views you like, just ask polite broad questions and let them carry on. When you are interviewing a guest whose views you don’t like, politely make them constantly prove their views, explain what they have done, and justify themselves.

Example: Larry King with Sen. Ted Kennedy in 2004 just nodding and letting him carry on.

Example: Larry King with Pres. and Laura Bush during 2004 election repeatedly interrupting, remonstrating, and stating “Wasn’t it as mistake …?” , “yes but wouldn’t you agree it was a mistake?”

Shuffle Fact Deck. In an article put the facts that are against your view at the very end. An honorable mention. You can also let start by stating your side, then the side you don’t like, and then let some from your side rebut and then stop. This technique makes it look balanced, when it really isn’t.

Misdirection. To rally people behind what you want them to rally behind, put a face on the news article with which they can identity:

Example: SARS: 99% of affected person were in Asia ; but to get us to care about it Time or Newsweek magazine put a young white women on their cover.

Example: AIDS: Chiefly affects minorities and homosexuals. But it is reported as affecting whites and heterosexuals so that we feel threatened and willing to spend disproportionate amounts of money on it in comparison the others diseases that kill many times more people each year.

Example: Homeless people: use pictures that look like our neighbors, not truly unkempt homeless people

Statistical Smorgasbord. If a study comes out that shows statistics contrary to what you want advocated, label it “controversial” or find someone (you can always find “someone”) to claim it is “flawed”. Or interview another reporter. Like their an expert just because they’ve been regurgitating information from experts? Find a study that opposes it.

Juggle the Numbers. Increase the numbers to support the position you prefer. If the estimated size of a problem you care about ranges, take the highest figure. Suggest that it is increasing. Do the opposite to numbers the position you do not like.

Selective Targeting. Don’t focus on news stories about topics that can hurt your guy when he’s in office. Cover those stories when the other guy is in.

Example: Homelessness was supposedly rampant while Reagan was president, and everyone reported on it.

Example: Supposedly homelessness disappeared immediately while Clinton was President, at least no one reported on it.

The Burning Caboose. If you don’t like the President and his foreign trip is going well and there is little criticism to report, state that fact in your opening sentence and then insert a comma or pause, and follow up with speculative worries about what could happen down the road. After stating the issue of possible worries, interview someone about those worries. Do not interview someone regarding the good half of your opening sentence. That way the first half gets lost and the audience either forgets it or gets the impression that the second half is a careful analysis which outweigh the first half.

Example: CNN on or about 2-23-05: the president’s trip is going well; but could concerns about difference cause worries down the road?

Tilt the Scales. Find a quote from the other side to make it appear that the other side is of equal weight. Don’t let on that the other side’s view is 1%. By placing it against the 99% view, and not mentioning the qualifier, it makes it look co-equal. This increases the validity other view. Keep repeating it. It becomes accepted as a counter-view.

Trick Photography. When it suits your needs use a tight shot or select a close-up still photo that makes it look like a really big crowd was there, when actually it wasn’t. Don’t report the actual numbers for each side. Use the same number of quotations from each side, even if one side was outnumbered 100 to 1. This will make the side you don’t support look no more successful, middle of the road, normal, or normal, than the other side. It will appear as though they are equally normal and accepted.

Bury the Bone. If a news event happens that does not look good for your views, don’t report it, or bury in the back of the paper or newscast if you have to cover it at all.
Reverse Cost-Benefit. When you report on something you support, report about what will be gained through it, and do not report about the cost or the risks. When you report on something you oppose, do the opposite.

Example: John Kerry: “Oh my God 1,000 lives lost in Iraq”

Example: Pres. Roosevelt: “the great society, what a great idea!”

Repetition. The key to selling is repetition in advertising. So pick out a theme and pattern and repeat it.

Steal their Wind. When you have to report good news about the camp or the position you do not like, take the wind away by adding a bad news tagline.

Example: A local Florida newspaper front page one week: “Operation Matador completed. Marines admit many got away”. May 2005.

Example: A local Florida newspaper front page another week: “Large airstrike kills 40 rebels. Militants, though, hit Baghdad hard.” May 2005.

Example: A single local Florida newspaper on a single day contained all of the following articles and taglines two weeks after John Robert’s was nominated to the US Supreme Court:

  • “Disquieting view on environment.”
  • “If the court returns the regulatory state to the primitive place it was in [sic] during the earlier era, then everyday lives will be impacted. Deeply.”
  • A cartoon showing Roberts as a stealth bomber approaching the Supreme Court building.
  • “If Roe v. Wade reversed, what next?”
  • “What Others Say”, a column in which they reprint others saying “process leading to Bush’s selection disappointing” and “the nomination is potentially troubling on a number of legal fronts.”

The Silent Treatment. If it’s a story or event that undermines your philosophy, attacks your news organization or its structure, just do not report it. Ignore it. Act as though it is not even news. Wait for it to blow over. Not reporting it will help make it a flash in the pan rather than a spreading fire.

Example: During the early stages of the Iraq war, all of the newspapers in France, (subsidized by the French government to the tune of 400 million in 2004 alone) daily reported that American and British forces were suffering tremendous defeats and losses and many other such things. After Baghdad quickly fell, veteran reporter Alain Hetoghe wrote a book about how the French press had lied to the French people about the war. After the book appeared, he experienced as he put it “collective and spontaneous silence.” He was fired by his paper La Croix just before Christmas for “an act of treason.” The French press never reported the revelations of the book about the press, or the false reporting of the war, or his firing. La Croix means The Cross, in case you appreciate the irony.

Example: Refuse to air paid commercials supportive of things you are against. In early December 2007 NBC refused to run a paid “thank you troops” feel-good television commercial. NBC reportedly also attempted to force the group sponsoring the commercial rewrite content on its website in exchange for NBC airing the ad.

Fund Your Friends, covertly. Charge full advertising rates to those you don’t support. Charge your allies only 1/3 the normal rate for huge display ads and other advertising spots advancing the cause you believe in. This allows you to control how often the people particular messages.

Example: In mid-September 2007 the New York Times supported its like-minded friend “moveon” by discounting its normal $182,000 ad rate by $117,000 down to only $65,000 to enable it to run a huge display ad personally attacking a U.S. General Petraeus, and calling him “betray us.”

Develop Filter Policies. These can provide you with cover for filtering and selecting whose messages you let out through your neutral newspaper or television. There are something you can point to and say “no, because” when you want to stop someone. Or not refer to at all when it does not suit your objective. This will help you appear objective and neutral while selectively filtering content. You can say “we have a policy which prohibits that” or “we have a policy against that.” And of course you don’t know who wrote the policy, or who to talk to about it.

Example: In September 2007 editor Clark Hoyt of the NYT stated the NYT has an internal advertising acceptability manual that says, “We do not accept opinion advertisements that are attacks of a personal nature.” But in mid-September 2007 the New York Times supported its like-minded friend “moveon” by discounting the NYT’s normal $182,000 ad rate by $117,000 down to only $65,000 to enable that ally to run a huge display ad personally attacking General Petraeus, calling him “betray us”. So the policy was ignored to run the ad.

Example: In December Alan Wurtzel, NBC’s head of standards and practices, stated that NBC has the following policy: “The NBC network does not accept controversial issue advertising. Viewers are better served by the treatment of such issues in news programs produced by NBC’s broadcast and cable networks.” NBC pointed to this policy as justification for refusing to air a paid “thank you troops” feel-good television commercial. So the policy was used to refuse the ad.

Appeal to Authority. While covertly engaging in all of the above, explain to the public that they should look only to properly educated journalists such as you for accurate information. Caution them about the accuracy of information from suspect sources such as bloggers, radio talk show hosts, and indicate that these sources are not trustworthy because they do not cross-check their facts and sources like you do. Instruct the public that only people educated with a degree in journalism, like you, should be trusted for accurate information. Mockingly portray non-journalists as hucksters, amateurs, and not privy to all the information which you are.

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